- Concept & strategy
- Digital development
A CMeebie is a way of creating digital companions from existing CBeebies characters. Children can interact and play with the characters on a smartphone or tablet and experience “magic moments” within the product, as well as be guided by the companion to relevant games, programmes and other content on the CBeebies website. Magic moments included being able to play hide and seek with the character, receive a phone call from it on your birthday and have interactions around the current weather. For example, suggesting appropriate activities if it was sunny or raining.
After making it through the first and second stages of the process, the BBC commissioned us to create a pilot.
As the project progressed – from build studio to finished pilot – we focused on the initial sign-up, playful character interactions and content suggestions on desktop and tablet. The emphasis was on using fun and play to establish a meaningful and convincing relationship between the companion and the child as well as encouraging onward journeys on CBeebies.